I’m Dan, a marketing graduate with experience across finance, venture building and marketing. I enjoy understanding what could work better, taking initiative and helping people turn ideas into practical outcomes.
Process improvementProject coordinationCommunity engagement
A little curiosity goes a long way.Beyond the desk ↗
Different settings. A shared approach.
Experience & exploration
Business analysis, marketing and project delivery. Selected examples of how I’ve contributed across established organisations, digital communities and early-stage ideas.
Klaytn Foundation Web3 Marketing & Community Engagement
Rethinking rewards to encourage participation.
Identified an issue with the existing rewards system and designed tiered participation incentives using KLAY, NFTs and swag.
80%increase in leads, as reported from the initiative
Explore my contribution
Context: A community event rewarding project implementation on the Klaytn Layer 1 platform.
Initiative: Designed a tiered rewards system to make participation more compelling.
Delivery: Handled Discord announcements, scheduling, activity arrangements and participant support tickets. Also conducted competitor analysis.
MarketingIncentive designEvent coordination
Active in Web3, with a particular focus on DeFi and the Hyperliquid ecosystem.
Worked in trading operations for interest rate swaps, analysing workflows to identify pain points and efficiency gaps and contributing insights to process optimisation.
10%reduction in operational volume
Explore my contribution
Focus: Understanding workflow bottlenecks and opportunities to reduce operational effort.
Contribution: Analysed processes and generated actionable insights while balancing multiple workstreams and turnaround timelines.
Outcome: Contributed to improvements that reduced operational volume by 10%.
Workflow analysisProcess improvement
JPMorgan Chase & Co. · Jun–Aug 2024 Trading Business Management
Connecting commercial analysis with trading desk decisions.
Analysed pricing, incentives and desk performance, and supported cross-functional stakeholders on structured product design and risk analysis.
Explore my contribution
Commercial analysis: Designed and evaluated pricing and incentive frameworks, contributing to a 20% reduction in desk cost centres and a 7% increase in sales volume.
Decision support: Analysed revenue attribution and desk performance data, generating four actionable insights aligned with senior stakeholder objectives.
Stakeholder coordination: Supported cross-functional stakeholders in structured product design and risk analysis, and synthesised global macroeconomic trends into executive-ready presentation materials.
Business analysisStakeholder coordinationCommercial decision support
My contribution: Led a team of five in validating the idea through customer interviews and structured hypothesis testing, iterating the business model with feedback and pitching to judges and mentors.
01 / Understand the problemResearch findings from 30 samples.02 / Shape the experienceProposed user flow and interface wireframes.03 / Plan the route to marketProposed channels and acquisition assumptions.
FutureLabs Ventures · Venture Research & Market Analysis
Connecting research with growth opportunities.
Conducted market and financial analysis for APAC market entry strategies, developed expansion pitch decks and evaluated business models.
30%increase in qualified leads through event strategy and CRM pipeline management
Market researchCRMVenture building
Rive Gauche · Freelance digital marketing proposal
Bringing a French-inspired brand experience to life.
Developed a digital marketing campaign proposal connecting brand positioning, audience insights, content ideas and a plan for measuring performance.
The brief: Build brand awareness and social media conversion through a memorable French-inspired pastry experience for students and young working adults.
The approach: Mapped the competitive landscape and proposed brand positioning, a Parisian campaign theme, influencer deliverables, TikTok content and an evaluation framework.
01 / Define the positioningConnecting the brand to a memorable French-inspired experience.02 / Make the idea tangibleStoryboard and promotional content example.03 / Plan the measurementObjectives linked to proposed KPIs and targets.
Away from work, I enjoy exploring new places, photography and video editing. Here’s a small collection of moments from my travels.
A little about me
Curious about problems. Ready to contribute.
My experience spans financial services, venture research, marketing and digital projects. Across those settings, I’m drawn to opportunities to understand a problem, contribute an idea and help organise the work that follows.
I’m working toward project and process management opportunities where I can combine analytical thinking, stakeholder coordination and initiative.
Marketing graduate · SUSSEnglish & ChineseExcel · PowerPoint · Power BIHTML · CSS · JavaScriptPremiere Pro · Photoshop
